Privacy Policy
Last updated: 2026-06-27
This privacy policy describes what information The Basketball Fans ("we") collects from visitors ("you"), how we use it, and who we share it with. It covers the site hosted at thebasketballfans.com.
Information we collect
- Usage analytics. We use Google Analytics 4 to measure aggregate traffic patterns. This data includes approximate geographic region, referring URL, device and browser type, and the pages you visit. We do not attempt to identify individual visitors. Google Analytics runs with Google Consent Mode v2, scoped by region: in the European Economic Area, the United Kingdom, and Switzerland it stays off until you accept the cookie banner; everywhere else it is on by default and you can turn it off any time under "Your choices" below.
- Advertising cookies and identifiers. Our display-ad partners (currently Ezoic; potentially Raptive or Mediavine at higher traffic tiers) may place cookies or use similar technologies to serve relevant ads, measure performance, and detect invalid traffic. Those partners operate under their own privacy policies.
- Affiliate link tracking. Outbound affiliate links (Amazon Associates, JD Sports, SeatGeek, and others) pass an identifier to the destination when you click them. We earn a commission when you purchase.
- Contact email. If you email us, we receive your email address and whatever content you include. We use this only to respond.
How we use information
- To improve the site (which pages are useful, which are missing).
- To serve relevant, non-intrusive advertising, as detailed above.
- To fulfill affiliate partnerships and track commissions.
- To respond to your email if you contact us.
Third-party services
- Google Analytics 4, Google privacy policy
- Cloudflare, Cloudflare privacy policy
- Ezoic, Ezoic privacy policy
- Amazon Associates, Amazon privacy notice
- SeatGeek (via Impact), Impact privacy policy
Your choices
You can turn Google Analytics on or off for this site at any time, in any region, using the control below. It takes effect immediately and is remembered in your browser.
You can also opt out of Google Analytics via the Google Analytics opt-out add-on, block cookies in your browser, or use a tracker-blocking browser extension. None of these actions will impair your ability to read the site.
Children
This site is not directed at children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will delete it.
Changes
If we make material changes to this policy, we will update the "last updated" date and post a notice on the homepage for at least 30 days.
Contact
Questions? Email editor@thebasketballfans.com.